‘Great – tell me something I don’t know’ you might be thinking…
Shampoo, cars, perfume, coke – companies make money from ‘sexy’ advertising; we’ve known this for decades.
But remember this isn’t sex being sold in the literal sense, let’s get that right. It is just good looking models squeezing, driving, inhaling and drinking popular everyday products. These models are just helpful icons that remind you of what you, may “need” on a daily basis.
This type of consumption is not necessarily deeply harmful, they are often light hearted and in many cases genuinely humorous.
‘But still, tell me something I don’t know’….
Well here is something that you might not know – the global porn industry has revenues of around $99billion a year.
Literal sex sells.
To put this into perspective for you $99bn is worth more than the following global giants: Google, Mircosoft and Coca-Cola.
OK so sex really does sell. Forget about those 10 second adverts and billboards, the porn industry is the place where literal sex sells. The consumption of porn has created a global industry, which rivals more than just these billion-dollar companies.
Porn is definitely an industry. It is loaded with marketing and advertising, fierce competition and attracts millions of customers every day.
Some people have said to me that they are not shocked by this; after all – ‘sex does sell!’ And why should smart business people not make vast sums of money from products people want? It seems to be fair.
Last year I read a paper written by Professors Bridges and Scharrer from the University of New York and University of Massachusetts, looking at violence against women in porn. The writers took 50 of the highest selling porn movies of 2004/2005 and studied them scene by scene for both physical and verbal acts of violence towards women. Their findings have stuck with me ever since.
Across all scenes watched; ‘a total of 3,375 verbally and physically aggressive acts were observed. On average, each scene had 11.52 acts of either verbal or physical violence.’
Physical aggression alone was in 88% of all scenes and these are the highest selling porn films of 2004/2005!
Abusive literal sex sells.
‘Yeah but porn might have changed since then though, right?’
I read in an article back in February where a mother of two, Sarah Vine, visited the Authority of TV on Demand (ATVOD) in Windsor to view some of the current most popular online porn. Mainly with the motive to understand what her children and their friends could be watching, or what her daughter’s future boyfriend may have watched – Sarah saw things that ‘have genuinely lead to sleepless nights’.
‘girls choking and vomiting in shock and pain, tears running down their cheeks, their eyes bulging, their skin red and raw… slapping, punching, strangling and being beaten with an object…’
Seems strange that acts which would usually be considered criminal are acceptable in a sexual context.
Painful abusive literal sex sells.
Would we continue to search Google and drink coke if we thought they directly promoted sexual violence acts?
Again – $99bn is worth more than Google; is more than Microsoft and is more than Coca-Cola.
What do you think porn says about the gift of sex?
Maybe it’s your turn to tell me something I don’t know.
What type of sex will sell next?
They’ve got $99 billion and the user’s more than one.
Taking into there is most likely large amounts of unknown porn revenues – the industry’s worth is at least $99bn if not more.
 http://vaw.sagepub.com/content/16/10/1065.abstract . pg 1075